GE1212 Personal and Firm Profiling in the Digital Society A+ The lecture content is straightforward to the business student. Dr Tong is friendly, patient and willing to answer any questions! Group project: The project theme was of great importance to capture the attention of Dr Tong. It was about Chinese Intangible cultural heritage and we bought props for classmates to give it a try. Our group also put a high emphasis on the art design of group project ideas, powerpoint slides, and reports. Personal essay: You can easily apply the theories you learned in class. I supported with design works and pictures.