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GE2231 Business, Media and Society


Topics included:
- newsworthiness of an event, journalist code of conduct
- how management deals with PR crises (eg McDonald's expired meat scandal)
- how advertising appeals to and/or changes customers' beliefs and values
- mass media in several other countries, with a focus on China
- running a business that cares for the benefits of different stakeholders in society
etc (I don't remember the rest)

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